Purpose and Mission

“I devoted my whole life to science but I believe that science itself is of no value. The value lies in the science that is based on both moral and ethical foundations."

Aaron Ciechanover

Our actions are motivated by the protection of the environment and protection of future generations against the effects of today’s fascination with technical capabilities.

Our mission is technology hand in hand with mankind. We enthuse about technological capabilities but at the same time we ask questions about their usefulness. We want people not to get lost in the pursuit of novelties and technology to make our personal and social lives easier but not to replace them. In our research we are motivated by the idea of combining various spheres of life. Our idée fixe is to develop a new future with people and for people. We create a new living space, while supporting human development.